Transition From "Just a Copywriter" to Irreplaceable Asset…

  Command Higher Quality And Better Paying Clients By Becoming a 
"Tier One Marketer"

How To Shift From Google Doc Word Monkey To Tier One Marketer Who Commands Top-Tier Fees

✔️ Dial in your email game to create more impact 
- marketing, copy, and list management...

✔️ Got media buying skills? You should! 
- Add it to your copy chops to become a marketing monster

✔️ Know CRO?
- Your clients will love you once you do...

✔️ Become a irreplaceable asset to your clients
-  STOP being the last one to hire and first one to fire...

✔️ Set yourself apart from the red ocean of copywriters as while everyone else fights over the leftover copy crumbs...
- The days of being a Google Doc copywriter are ending... It's time to evolve or die (Ask me how I know)...
From the laptop of the Tier One Team
Location: Undisclosed

Dear Friend,

You’ve probably noticed the copy game is changing FAST.

⚠️ Gigs on job boards?  Slammed 10 seconds after they’re posted…

⚠️ Applications on LinkedIn? Hundreds flood in within hours…

⚠️ AI? It’s coming for copywriters who refuse to evolve.

Making Google Doc copywriters the last one to hire…

...and the first one to fire.

But thankfully the fix is simple.

And that’s to transition from “just a copywriter” to a Tier One Marketer.

Because a Tier One Marketer is someone who can do far more than basic copywriting...

...by optimizing multiple areas of a business’s marketing to get sales and leads rocking.

Maybe it’s ad copy mixed with media buying or CRO…

Maybe it’s email copy mixed with marketing and list management…

Or maybe it’s someone who can create and optimize from the first customer touchpoint…

…through the entire funnel into the backend.

But, whatever the case may be…

…it’s time to evolve with the game…

Or get left out alone in the cold.

How Can I Be So Sure?

Let’s just say… I’ve had my fair share of layoffs as a Junior Copywriter…

…and experienced the pain of realizing “copy” alone isn’t always enough (even if it crushed)…

Plus, if you look around?

👀 You’ll see eCommerce agencies hiring copywriters, designers, and marketers all rolled into one…

👀 Marketing teams looking for copywriters who can analyze metrics, and make corrections on the fly…

👀 And entrepreneurs looking for someone who they KNOW can do it all...

Now sure, there are "just a copywriter" gigs to be had…

But for how much longer?

And what about your competition?

They’re already leveling up to become more than Google Doc word monkeys.

But what about you?

I mean, you don’t have to be a genius to see that the higher skill set will win…

Every… Single… Time.

Which is why if you’re looking to evolve as a copywriter in 2025…

…to position yourself as a cash printing impact maker for clients...

You’ve come to the right place.

Because our mission is simple:

Create the most comprehensive copywriting and marketing coaching platform on the planet…

…to help you transition from “just a copywriter” to a full-stack impact maker.

Introducing...

Look, when the game is changing…

…you need to adapt FAST to stay ahead of the curve.

And that’s why we’ve created Tier One Marketer.

Inside, we’ll hand you bite-sized videos with actionable strategies to help you level up…

…without burning thousands on multiple high-ticket home study programs...

...each dealing separately with email copy, sales letters, email list management, CRO, and so on.

I’m talking about things like…
  •  How to crank out emails your audience loves (and buys from) by understanding the #1 key to profitable email marketing...
  • ​The “levers” you need to pull to lift sales by 33% or more in nearly any business (Hint: This will make you look like a superstar in your client’s eyes)...
  • ​How to nail the key email automations and flows (Warning: Your clients might fly you out for dinner once you show them how to scoop up all the money they were leaving on the table)...
  • ​The #1 secret of doubling... even tripling... your click-through rates (Once I learned this trick, my client's CTR exploded. And here's a hint... I'm using this dark magic on you right now. Muhahaha)...
  • ​How to become a revenue machine for your clients by tactically using discounts without wiping out your profit margins…
  • ​Why understanding funnel optimization and CRO will make you a high ticket business asset for your clients (Once you have this in your tool bag, your clients will beg you to stay if you ever decide to move on)...
  • ​How to become a "teacher's pet" your clients will love by understanding the fundamentals of calculating the lifetime value of a client (Warning: Don't get mad at us if your co-workers get jealous)…
  • ​What ad metrics you need to know and why to scoop up front end buyers, lower your client's ad-spend, and make them wonder where you've been all their life (Talk about becoming irreplaceable!)…
  • ​How to work with your team’s media buyer to level up your company’s ad performance fast (And how you might take over the position to become a well paid "one stop shop" for your clients)…
  • ​The simple email segmentation and list cleaning strategies you can use to keep your client’s list firing on all cylinders (And even bring it back to life if it’s on the verge of flatlining)...
  • ​How to make your copy almost irresistible with the simple method to crank out smoking hot "fascination bullets" (Note: Crack is illegal, but these methods aren't and you can use them to ethically hypnotize your readers to click that CTA)...
  • ​The ins and outs of why your emails end up in the SPAM folder (And how to fix it fast so you become the email hero to your clients)...
  • ​How to write leads for your sales pages, emails, ads, and scripts that grab your readers by the throat and pull them in (I swiped this "Lead Bible" from a monster DR agency and it's loaded with killer leads that are crushing on cold traffic TODAY)...
  • ​How to use the "Movie Trailer Magic" email formula for endless emails that could crank out your highest CTRs ever...
And not that you’ve gotten a sneak peek inside the program…   

Let's Meet Your Tier One Operators

Mike Humphreys 

Mike's been in the copy and marketing game since 2006...

...which is 18 years in the trenches if you're doing the math.

In 2008, he beat 70+ copywriters and won an international email copywriting contest held by the late Clayton Makepeace…

He’s written multiple winners in the internet marketing, business opportunity, investment newsletter, weight loss, and health niches…

…producing over $33M in new sales for his clients. 

Plus another $10M in new sales on projects where he copy-chiefed or ran the campaign…

And that’s just the projects he can talk about. There’s plenty he can’t due to non-disclosure agreements.

His client list includes Agora Financial, Oxford Club, Mike Capuzzi, Anik Singal, Grant Cardone, Brad Callen, and many, many others.

And he’s also held positions as a Senior Copywriter, Copy Chief, and Director of Marketing.

Michael Bayer

Oh hey, that’s me!

With five years and counting in the game, I’m the “rookie” in this dynamic duo.

But in those short five years, I’ve had the opportunity to be coached by Mike Shreeve and Jimmy Parent, etc…

…while racking up clients like sales, marketing, and real estate icon Grant Cardone…

YouTube powerhouse Prince EA with 6.59 million subscribers…

Plus, whale direct response and eCommerce agency clients like Launch Titans, Homestead Studio, and Structured Agency.

I’ve also gone on to run the email show for Shark Tank DTC brands plus coaches and consultants in multiple spaces.

And all in all… I’ve helped drive well over $50 million in revenue and bottom-line profits for my clients through email alone…

And I’m just getting started.

But the bottom line is…

We’ve Been Exactly Where You Are Today!

We’ve excelled in our jobs while getting tremendous results…

...and still been dumped through no fault of our own…

Which would put us back on the hunt for gigs…

…all while competing with 100-plus copywriters on job boards.

But through that we learned a valuable lesson.

You have to expand your skillset beyond just copywriting ...

...because it's the ONLY way to stay relevant (and excel) in today’s market.

And now we want to pass that knowledge, experience…

…and Tier One marketing skills on to you…

So you can slash your learning curve while gaining the skills and know-how...

...without paying a premium for it and joining loads of separate (and pricey) programs.

I’m talking about things like…
  • How to become your client’s new BFF by adding a referral system to their business for a new revenue stream (Note: This alone could secure you a client for life)…
  • ​Why the lifetime value of a customer is priceless and how you can maximize it for your clients (How much would your clients pay to keep you around if you can optimize the LTV of their customers?)…
  • ​​How to scoop up front-end customers for your clients while lowering ad spend by cranking out killer hooks that stop the scroll and pull customers in (Note: Add this with a bit of media buying skill or funnel optimization, and you may get a “Christmas Bonus” every month)…
  • ​The ins and outs of crushing flows for eCommerce brands that you can add as a standalone service or monthly retainer for email list management (You’d be surprised at the money DTC brands leave on the table – And that’s where you come in!)...
  • ​The wickedly effective secrets to generating steady book-a-call leads for your clients without tapping into their email list (Think your client would love (and pay you more) if you can bring in more qualified sales calls?)…
  • ​Got VSL ad scripts in the bag? You will once you unlock the proven frameworks for writing VSL ads that convert…
  • ​The secret to whipping up high performing emails so potent they're almost guaranteed to get clicked by loads of people on your list (Even people who almost never open, click, or buy from your emails!)...
  • ​Ready to become irreplaceable for your clients? Nail the secrets to creating killer video ads and it's almost a guarantee…
  • ​How to look like a marketing genius to your clients by understanding the simple strategies you should be testing on your sales pages (Note: You'd be surprised at how little tests can lead to big results... And how much your clients will love you for running them)...
  • ​The email framework that's hands down the fastest, easiest, and most fun way to quickly whip up solid emails I've ever used. (This might work so well you may never write another email style again)…
  • ​The truth about why “give loads of value” is possibly the worst gobbledygook email advice you can listen to. (I've seen this TANK email performance causing engaged lists to tune out faster than hitting the mute button during commercials)...
  • ​How to create banger video ads for your clients by using simple, free tools (Great ads and more customers with free tools? Talk about becoming a dream hire for your clients!)…
  • ​Got high ticket offer clients? Great. We’ll show you how to build a killer marketing funnel for it that actually works (How valuable would you be beyond "just a copywriter" when you bring in high ticket clients?)…
  • ​The fundamentals of becoming an Email List Manager so you can become IMMENSELY more valuable than “Just an email copywriter”...
  • ​How to become a "Revenue Juggernaut" by avoiding compliance hell with your client's marketing campaigns (while your competition struggles to get off the ground)…
  • ​The exact strategies you should be testing in your VSLs to improve your view times for the first 10 seconds, 60 seconds, and the entire presentation to keep your viewers hooked like a killer movie they can take their eyes off...
And you’re right…

That is an epic boatload of awesomesauce.

But we’re not stopping there.

Because we also know the first question on your mind is probably, "How do I get clients?!"

And that's why we're gonna throw in three of our $197 complete client getting systems...

...all for free.

The Juggernaut

The Complete Cold Outreach System I Used To Land Whale Clients Like Grant Cardone, Dan Martell, Launch Titans, and Structured Agency

Secrets Of Marketing 

The Secrets To Going From Zero Clients To
Owning Your Own Busy Profitable Copywriting Business...

Overnight Networking Success

The Astonishingly Easy Methods To Unlock
The Hidden Power Found Inside Every Business
Network... Even If You “Hate” Networking!
And that along with everything else we’ve mentioned…

…is just a taste of what we’ll be handing you inside…
Now sure…

🤑 You could spend $97, $197, $497, etc., to grab some copy courses to improve your copy chops…

🤑 You could spend $5,000 to learn email list management to level up in the email game…

🤑 And you could drop loads of your hard-earned cash to get the basics of CRO and media buying to level up in the cold traffic funnel game.

Or, you could become a Founding Member of Tier One Marketer and get all of these in one place for just $15 bucks a month.

Because here's the truth...

Times are tough right now, and they’re only going to get tougher if you just remain a word monkey.

But Don’t Just Take My Word For It

Pop open another tab right now to check the gigs for copywriters on LinkedIn.

Or, head over to the Facebook job boards to check out the posts looking for a copywriter.

And then… Go ahead and apply for them all.

But I gotta tell ya – I won’t hold my breath.

Because the raw and painful truth is that the model of only writing words on a Google Doc...

...has been taken behind a shed with a shotgun to put it out of its misery.

But even if I’m 100% wrong…

Wouldn’t you rather level up your skillset…

Become an irreplaceable asset…

…and make way more cha-ching?

I don’t know about you…

But I would.

And that’s why we’re bringing you this program today…

HERE'S EXACTLY WHAT YOU'LL FIND INSIDE

The Tier One Marketer Project is a new coaching platform hosted on Skool…

…where every month, you’ll get bite-sized and easy-to-consume video mini-courses…

…loaded with actionable strategies you can use to level up your copy chops and marketing skills.

Plus, we’ll be bringing in expert guests in copywriting, marketing, CRO, mindset, positioning, offer creation…

…and anything else we can think of to help you become a Tier One Marketer.

Think of it as an online copywriting and marketing university…

…loaded up with the same content you’d find in hundreds of different courses or masterminds…

But all under one roof for one low monthly price.

And that’s because our mission is simple.

Create the largest and most comprehensive coaching platform on the planet...

...to help you transition from “just a copywriter” to a Tier One Impact Maker…

…without emptying your bank account.

So, why would we do this?

Because we are you.
  • We’ve dealt with layoffs that came at the worst possible time…
  • We’ve hustled to get clients…
  • We’ve had to level up our game…
And having a platform like this would’ve helped us (and saved us LOADS of money) if it had existed back in the day.

So, now… We want to pay it forward and give you what you need to know…

So YOU can:
  • Level up your email copy chops…
  • Become a long-form or VSL writing monster…
  • Expand your email marketing game…
  • ​Understand and optimize based on the metrics and KPIs you see in ads, funnels, and emails…
  • ​Nail the fundamentals of email list management…
And more…

All so you can become an irreplaceable impact maker for your clients.

And it gets even better…
So, we could normally charge $497 per month for an all-inclusive program like this.

But we’re not going to charge $497… $297… or even $97.

Because right now, you can get access to Tier One Marketer with our Founding Member price of only $15 per month!

Plus...

You Can Try it With Our 30-Day No Questions Asked Money Back Guarantee

Take the next 30 days to go through the training already inside the members-only area…

...plus the new trainings as we add them…

And if you’re not satisfied?

We’ll give you your $15 bucks back within one business day. No questions asked.

Sound fair?

Of course, once you see everything you’ve gained access to…

I don’t believe you’ll ever want to cancel.

And now that you have an idea of everything you’re getting inside…

…and that you can take it for a test drive, risk-free…

You Have A Decision To Make

You can choose what’s behind door #1…
😥 Stay exactly where you are…

🤮 Keep grinding on the hustle > client > layoff > hustle merry-go-round...

💸 Pour thousands into course after course to learn new skills and stay relevant…

⚔️ Battle hundreds of other “just copywriters” for the dwindling copy gigs out there...

😨 Watch in fear as AI continues to evolve putting Google Doc word monkeys out of business... 

💰 Dump $5,000 bucks into "client getting masterminds" to TRY and land copywriting clients (that probably pay peanuts)...
Or, you can choose what's behind door #2
📨 Level up your skill set in email marketing, copy, and list management... 

⚡ Position yourself as a Tier One Marketer to land higher-quality (and higher-paying) clients…

📈 Level up your Conversion Rate Optimization skills...

💥 Walk with a little swagger because you KNOW you can impact a business's bottom line beyond writing on a Google doc...

💻 Level up your media buying skill set... and add it to your copy chops... 

💪 Become a irreplaceable asset to your clients...

🔝 Level up in multiple areas to become a MONSTER for clients instead of just an "order taker" employee...

🤑 Finally set yourself apart from the red ocean of copywriters as a Tier One Marketer While everyone else fights over the leftover copy crumbs...

The Choice is Yours

But I’m guessing since you’ve read this far, you’ve already made your decision.

So, if you know it’s time to level up your game…

…then join us inside…

Frequently Asked Questions

So, is this just another copywriting course?
Nope. This program is all about becoming MORE than “just a copywriter” so you can become an Impact Maker for your clients. Now, we’ll of course have modules on how to level up your copy chops (those are still important), but we’ll be going much deeper into marketing strategies, email list management, CRO fundamentals, etc. along with expert interviews to help you level up in multiple areas of the game so you can become a Tier One Marketer.

What if I want to cancel? 
It’s easy! Since the program is hosted in Skool, you can cancel any time right inside the platform. No sending emails and waiting for replies. Just click, cancel, and you’re done. But rest assured… We’ll be dropping so much value bomb content for such a low price, that we don't believe canceling will even enter your mind.

Is there a guarantee?
Yep. You can jump in and take the program for a test drive for 30-days. And if you’re not satisfied? We’ll issue a refund within one business day with no questions asked.

I’m new to copywriting and marketing. Will this work for me?
Yes! We WISH we had something like this when we were starting out which is why we’re creating it. So, whether you’re new to the copy game or you’ve been around the block a few times… Becoming a Tier One Marketer is for just about everyone at any level.

What if I have questions? Will there be anyone to help me?
Yep. Skool has a community section where you can post your questions so you can get feedback from your Tier One Operators and the community as a whole.

Can I get feedback on my copy?
Yep. Skool has a community section where you can post your copy and get feedback from your Tier One Operators and the community as a whole.

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